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pascal cagni

Pascal Cagni

Founder & CEO
C4 Industries

Pascal Cagni is a French tech leader known for his years as Vice-President & General Manager of Apple EMEIA, from 2000 when he was hired by Steve Jobs to 2012 working alongside Tim Cook. Under his leadership, Apple EMEA was the fastest growing region within Apple for several years, with revenue growing from 1 to nearly US$40 billion. He founds C4 entrepreneurial platform in 2004. Since 2017, he is also Chairman of Business France and French Ambassador for International Investments, appointed by French President Emmanuel Macron. 

Pascal is passionate about tech & entrepreneurship. He grew up in Alsace in the 60s and witnessed his father Rinaldo Cagni running a mid-sized construction company. He began working with Booz Allen in California, and further embraced the world of tech, joining Compaq in 1988, then Packard Bell in 1995. He contributed to the firm’s success as Europe General Manager; notably developing operations and industrial facilities in Angers.

He started supporting entrepreneurial projects long before Apple, and created C4 Industries in 2004 to foster growth in the dynamic world of tech through strategic minority investments. In 2014, he founded C4 Ventures, the leading European VC firm that has invested through 2 funds in over 50 startups, 9 of which became unicorns. In parallel, he founded C4 Collection a para-hotel group, which presents a collection of four unique houses and villas, all renovated with exquisite craftsmanship, providing an authentic experience in exceptional locations. The Cagni Foundation C4 has been working to improve access to education, culture, and the arts for children and disadvantaged populations worldwide, supporting over 15 projects since 2011.

Since 2017, Pascal Cagni is also Chairman of Business France and French Ambassador for International Investments, appointed by French President Emmanuel Macron. He supports the international development of the French economy by actively contributing to the French tech, French Fab, and French Touch initiatives, meeting business representatives and economic leaders around the world.

Particularly active in Franco-Italian relations, Pascal Cagni is a member of the Quirinal Treaty working group, an initiative driven by Emmanuel Macron and Paolo Gentiloni, which aims to improve Franco-Italian relations and cooperation, particularly in the fields of industry and culture. He has been decorated as Knight of the National Order of Merit of France by Christine Lagarde and Knight of the Legion of Honor by Bruno Le Maire.

Pascal Cagni holds a degree from Sciences Po Paris in public service, an MBA from HEC Paris, and a degree in business law from the University of Strasbourg III Robert Schumann. He completed the Executive Program for Growing Companies (EPGC) at Stanford University and was an auditor for the 63rd national session of the Institute of Higher National Defense Studies (IHEDN).